Reading your numbers: leads-per-day and contact rate with Pulse

Sourcing has only a few honest metrics

It is easy to feel busy and still buy nothing. Pulse, the analytics surface in the Plundr mobile app, cuts through that feeling with two numbers that actually predict acquisitions: leads-per-day and contact rate. Learn to read them together and you will know whether to fix your watchlists, your outreach, or neither.

Leads-per-day: is the top of the funnel full?

Leads-per-day is the count of matches your watchlists surface that are worth acting on. It measures supply.

• Too low? Your watchlists are too tight, your radius is too small, or you are watching segments that simply are not posting. Loosen criteria or add a list.
• Too high? You are drowning in noise and will start ignoring alerts. Tighten price, mileage, and year bands until each alert earns its tap.

There is no universal "right" number — it depends on your segments and market — but a stable, manageable flow you can actually work beats a spiky firehose every time.

Contact rate: are you converting attention into outreach?

Contact rate is the share of surfaced leads you actually reach out to. It measures discipline and speed.

• Low contact rate with healthy leads-per-day means the problem is execution: alerts are arriving but you are not acting fast enough. This is where one-tap contact and notifications earn their keep.
• High contact rate but few acquisitions points downstream — your messaging, pricing, or follow-up needs work, not your sourcing.

Read them as a pair

The two metrics only make sense together:

1. High leads + high contact — your engine is running. Scale with more seats and more buyers.
2. High leads + low contact — you have supply but you are leaving cars on the table. Fix speed.
3. Low leads + high contact — you work everything you see, but you do not see enough. Fix watchlists.
4. Low leads + low contact — start over on watchlist design before worrying about outreach.

Make it a team habit

Because Plundr is team-aware, Pulse helps managers see contact rate across buyers and seats, not just one person's hustle. Check it daily, adjust one variable at a time, and let the numbers — not the vibes — tell you where the next car is coming from.